About the Book

Companies today operate in an era characterised by volatility, crisis, lack of trust and intense scrutiny. People have a growing expectation that the private sector not only markets a particular product or service but also takes an active role in making broader contributions to society. The spotlight has never shone more fiercely on what companies say—and do. 

Yet, a significant number of companies grapple with the challenge of proactively cultivating and safeguarding their multifaceted reputations. The stakes are higher than ever, as the trajectory of a company's growth is intricately linked to its ability to strategically manage and enhance its standing in the eyes of stakeholders – including investors, customers, employees, regulators and activists. 

Reputations of Value examines the profound impact of corporate reputations on any company's ability to advance its business agenda over time. The book features insights from subject matter experts around the world. It serves as a guide for those wanting to better understand how companies can operate on a stronger, more resilient, and authentic basis in the face of a dynamic and unpredictable landscape.

Read this book if you want to learn more about:

• The nature of corporate reputations and how having the right ones creates value for any company striving to win in business.

• The practicalities associated with earning the reputations your company wants to have, including the role of Purpose, the importance of employee communications, the impact of ESG, speaking up on social issues, the role of the CEO, among a range of other areas.

• The ability of companies to protect their reputations, during times of crisis, including cyber-security, litigation, in the context of geopolitics, responding to investor activism and much more.

Steve welcomes all enquiries about the book, whether in relation to speaking opportunities, media interviews or just a comment or a question.